Apex Recycling & Disposal: Partnering on a New Digital Strategy
March 17, 2020
Daylight is excited to announce a new partnership with Apex Recycling & Disposal, the family-owned waste management company in Eugene, Oregon. Daylight will work with Apex on a digital strategy to improve its online presence and grow sales of its services in a competitive market.
Apex’s story goes back to 1948, when Samuel Miller bought an open-box 1937 Ford truck and started a one-man garbage route in Portland. His son, Arnie, moved to Eugene in 1979 to take over Apex Disposal Service and built it up from humble beginnings. Arnie’s son, Sam, owns the company today, and a fourth generation is getting ready to carry on the tradition.
The work starts with research. Daylight will audit Apex’s digital marketing, website, and technology, interview customers about why they choose Apex, and review what competitors are saying.
From there, Daylight will define Apex’s market position, build a messaging framework, and map the customer experience. Keyword and SEO recommendations and a plan for the website will come together in a playbook the Apex team can act on.
Apex is a family business with deep roots in Eugene, and that’s a real advantage in a competitive market. Our job is to find the clearest way to say what makes Apex different, then build a plan around it.
Shawn MannCEO, Founder, DaylightWe look forward to working with the Apex team.
Planning a project like Apex Recycling & Disposal’s?
Tell us what you’d like to build. We’ll get things started.
