Apex Recycling & Disposal: Continuing Our Partnership with Website Care and Search Marketing
After building Apex Recycling & Disposal’s brand messaging and website, Daylight is continuing the partnership with a retainer for ongoing website care, development, and search marketing.
For an Oregon garbage and recycling company, the website does real work every day. It’s where new customers start service, current customers schedule pickups and order containers, and businesses get in touch. If the site is slow or a search ad points to the wrong page, a customer goes to a competitor. Putting the website and search marketing with the same team means every campaign lands on a page Daylight knows and maintains.
Through the retainer, a dedicated Account Manager plans each month’s work with the Apex team. Daylight keeps the site’s Statamic CMS updated and secure, monitors uptime and performance, and handles new pages and content as Apex’s services grow. On the marketing side, Daylight manages Apex’s search engine marketing and SEO, tracking which searches turn into new customers and putting the budget where it works.
We’re proud to continue our work with Apex.
Apex’s website and its search marketing are two halves of the same job. When one team owns both, every dollar of ad spend lands on a page that’s built to convert. We’re glad to keep being that team for Apex.
Shawn MannCEO, Founder, DaylightEditor’s Note: Apex remains a Daylight retainer client today, with Daylight managing its Google Ads, monthly Lighthouse audits, and site monitoring.
Planning a project like Apex Recycling & Disposal’s?
Tell us what you’d like to build. We’ll get things started.
