Apex Recycling & Disposal: More Than Doubling New Service Sign-Ups from Paid Search

Since April 2026, Apex Recycling & Disposal’s Google Ads have more than doubled the number of people signing up for new garbage and recycling service, from 50 sign-ups a month to 113, on nearly the same monthly spend.

Spending smarter, not more

The change came from where the budget goes, not how much of it there is. Each month, Daylight looked at which campaigns actually produced new customers and moved budget toward the two that did best: Apex’s brand campaign and an extended services campaign. Spending on general service searches was scaled back on purpose.

The extended services campaign shows the effect. In September it led every campaign for the first time, with 61 new service sign-ups, up from 42 in August. Its cost per click fell 43%, so roughly the same spend bought 67% more clicks.

What a month looks like now

In September, paid search brought Apex 113 new service sign-ups, 161 total form submissions, and 499 phone calls, at an average cost per click of $0.45. Apex also held the top position in Google’s ad auction against its closest local competitor, with ads shown at the top of the page in nearly nine out of ten searches where they appeared.

Watching the numbers every month

The results come from steady attention, not a single change. Daylight reports on Apex’s campaigns every month, checks how each one is converting, and adjusts budgets as the data shifts. The same team also maintains the Apex website, so the pages people land on are fast, current, and built to turn a click into a customer.

We’re proud of what the Apex and Daylight teams have built together, and we’re excited to keep it growing.