Wagner Equipment: Welcome to Wagner Launches for New Cat Owners
Daylight is proud to announce the launch of Welcome to Wagner, a digital welcome kit built with Wagner Equipment Co. to help new customers get the most from their Cat equipment from day one.
For Wagner, the Caterpillar dealer serving Colorado, New Mexico, and far West Texas, a machine sale is the beginning of a long relationship. But the first weeks of ownership can be overwhelming. New owners are taking delivery, setting up accounts, learning several Cat digital tools, and figuring out who to call for parts and service. Welcome to Wagner brings all of that into one guided experience.
The site walks customers through 13 short steps, each focused on one thing that matters to a new owner. It opens with a personal video welcome from Braden Wagner, President of Wagner Equipment, then moves straight to the most valuable action a customer can take: creating their Cat account. One login connects them to their machine’s location, hours, and service alerts, along with parts ordering and service requests.
We designed that first step to remove the most common point of friction. Creating an account requires a Dealer Customer Number, so the site includes a simple guide to finding it on an invoice, statement, or counter ticket. Customers who still can’t find it can ask Wagner’s onboarding coordinator to send it by text or email, right from the page.
From there, customers move at their own pace through VisionLink, parts, service, industries, used equipment, power systems, rentals, technology, and ownership support. Along the way they meet their onboarding contact and learn about Wagner’s 24/7 emergency service. Every step uses Wagner’s own programs and language, and the experience is built to work just as well on a phone at the jobsite as on a desktop in the office.
Welcome to Wagner is the result of more than a year of work together, starting with mapping how customers are onboarded and ending with something they can actually hold in their hands. A new owner can go from ‘what do I do now?’ to fully connected in a few minutes, and they know exactly who to call when they need help. That’s what great customer experience looks like in this industry, and Wagner was committed to getting it right.
Shawn MannCEO, Founder, DaylightWelcome to Wagner marks Wagner’s 50th year, and we’re honored to help them welcome the next generation of customers.
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