Wagner Equipment: Partnering to Reimagine the Customer Experience

Daylight is excited to announce a new partnership with Wagner Equipment Co., the Caterpillar dealer serving Colorado, New Mexico, and far West Texas. Daylight will lead a customer experience strategy engagement to help Wagner simplify how customers get started with their equipment and the digital tools that come with it.

Wagner is a fourth-generation, family-owned company with nearly 2,000 employees, serving customers in construction, mining, oil and gas, agriculture, and more. Today’s Cat equipment comes with powerful digital tools for tracking fleets, ordering parts, and managing service. But customers often have to navigate several separate apps and accounts, and many only reach out when something goes wrong.

Wagner wants to change that. Building on the onboarding framework Wagner has already developed, Daylight will map the customer journey from the moment a machine is sold, audit the digital tools customers rely on, and benchmark Wagner against the best customer experiences inside and outside the equipment industry. From there, we’ll define a future-state strategy: how proactive communication, self-service, and better-connected tools can come together into a central hub for buying, owning, renting, and servicing Cat equipment.

We look forward to working with the Wagner team and sharing more as the work takes shape.