Wagner Equipment: Building a Digital Welcome for New Cat Owners
Daylight is continuing its partnership with Wagner Equipment Co. with a new project: Welcome to Wagner, a digital welcome kit that guides new customers through everything that comes with their equipment purchase.
Over the past year, Daylight and Wagner have worked together to map how customers are onboarded after a sale, from the first conversation with a sales rep to getting connected with Cat’s digital tools. One theme came through clearly: new owners need a single, simple place to start.
Welcome to Wagner will be that place. The site walks customers step by step through what matters most in their first weeks of ownership. It starts with a personal welcome from Wagner’s leadership and quick guidance on creating a Cat account, so customers can see their fleet’s location, hours, and service alerts in VisionLink right away. From there, it introduces Wagner’s parts network, service options, 24/7 emergency service, rentals, power systems, and the full Digital Toolbox, along with a dedicated onboarding contact who can help when customers get stuck. The kit is built around Wagner’s own programs and language, so it feels like a natural extension of the relationship customers already have with their rep.
We’re proud to keep building with the Wagner team and look forward to sharing the finished experience.
Buying a machine is a big investment, and the first few weeks set the tone for the whole relationship. Welcome to Wagner turns a lot of moving pieces into one clear path, so customers can get connected, find what they need, and know exactly who to call. It’s been rewarding to watch this grow out of the strategy work we did together last year.
Shawn MannCEO, Founder, Daylight
Planning a project like Wagner Equipment’s?
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