Tackling the complex
from all angles
Strategy. Design. Development. Growth. Leveraging our expertise in each service area we tackle the tough problems and produce genuine results. Through a proven process and close collaboration, we uncover every detail about the project to exceed expectations and deliver the right solution that lasts.
All successful digital projects are deeply rooted in sound strategy. Daylight partners with you to determine opportunities to align your business’ goals with that of your customers. Daylight also recognizes that not all projects adhere to a standard build/launch approach. We thrive when engaging in non-linear projects to create a path to your goal. Don’t let your big idea get lost in translation. With an office full of industry experts, it’s no wonder our clients look to Daylight for guidance.
- Digital Strategy
- Website Analysis
- Competitive Analysis
- Technology Analysis
- User Flow Mapping
- User Testing
- Tracking & Data Analytics
- Research and Insights
- Digital Marketing Programs and Consulting
- Strategy and Roadmapping
A Transformational Leadership Program Platform
Evanta is in the business of training executives and making better leaders. The vision for their Professional Development Academy was a streamlined digital learning experience. Our collaborative solution was based on in-depth research. We prioritized users, features and functionality, filling whites boards and sketch pads with ideas that shaped the one of a kind education platform.
The result of successful design is a product that speaks to an audience, promoting a desired action. Daylight designers start every project by building a foundation formed by thorough research and in-depth analysis. We get to know you, your industry and competitive landscape to educate our design decisions. Combining our creative talents with industry expertise in an engaging, collaborative process, we take pride in delivering smart designs that are custom to your target audience and long-term goals.
- UI Design
- Responsive Design
- Mobile App Design
- E-Commerce Store Design
- Information Architecture
- Brand Identity
- Custom Graphics
- E-Mail Marketing Design
- Printed Marketing Materials
Online Training Reimagined for A Responsive Future
Tasked with making a truly responsive online training course, the Daylight design team faced one visual roadblock after another while evaluating traditional course platforms. Realizing that none of the “usual suspects” would allow us the flexibility to creatively interest and educate users, our design and development teams collaborated to map out and build a new approach to online courses.
Daylight loves solving complicated business problems with scalable technology solutions. We build high-quality websites and applications engineered to be easy to update and to evolve with your success. In the digital space, design can catch your eye, but without a solid development foundation, performance and user experience will suffer. Our expert team of developers work in tandem with our design team to deliver a perfect balance between presentation and performance.
High Octane. Low Exhaust.
After years of experience working with different content management systems (CMS) to build websites, Daylight developed a powerful, open-source, non-proprietary CMS called FUEL CMS. Designed to give users a better experience in managing their content, the FUEL platform is built with features for both sides of the brain. Content editors love it for its good looks and charm while developers love it for being open and thoughtful. FUEL CMS allows Daylight to extend functionally well beyond traditional CMS platforms to create unique business solutions for our clients.
Daylight builds websites that adhere to modern SEO best practices, and are fundamentally sound. But launching with a strong foundation is only the beginning. We are here to be a partner in your site's success. We establish proper attribution to analyze traffic & conversions, drive new visibility with paid campaigns, ensure social media and link earning techniques are being maximized, and help local customers find your business. Everything evolves around in-depth research, competitive analysis, and recommendations tailored to your needs. Our consulting is flexible, whether you need a one-time audit or long-term partnership to meet your goals.
- Website Optimization
- Analytics & Conversion Tracking
- Paid Search Strategy
- Link Earning Strategy
- Local SEO Strategy
- Marketing Automation
- Ongoing Partnerships & Reporting
A Strategic Partnership to Get More out of Paid Search
To help maximize their pay-per-click advertising accounts, Daylight provided assistance to business software provider Axiom EPM with managing Google AdWords and Bing Ads. Daylight restructured the campaigns to better utilize budget and ensure ads saw more impressions. Keywords and ads were continuously optimized in order to target the most relevant users and increase click-through-rate. Beyond ads, Daylight brought in both design and development teams to build new, responsive landing pages. Pivotal to this project’s success, ongoing reports and weekly strategic meetings ensured open and ongoing communication and evaluation of goals and progress.