Unlocking demand gen success for Axiom EPM Software

Overview

Staying ahead of the competition in the EPM software market requires exceptional product offerings and a robust online presence for diverse industries. Axiom Software (acquired by Syntellis Performance Solutions since the original posting) offers a specialized suite of solutions to optimize financial, strategic, and operational performance. Axiom’s marketing team recognized the importance of partner specialization to reach its target audiences and maximize their pay-per-click (PPC) advertising accounts. They turned to us to achieve this because of our proven track record of helping businesses accelerate in the digital landscape.

The Challenge: Maximizing PPC Advertising Efficiency

Axiom had already invested in Google AdWords and Bing Ads to promote its product offerings. Still, they faced a common challenge: making the most of their budget while ensuring their ads reached a wider audience. This is where we stepped in, armed with a comprehensive strategy to revamp their digital marketing efforts.

Campaign Restructuring: Maximizing Budget Utilization

One of the first steps was to restructure Axiom EPM’s PPC campaigns. The goal was simple yet crucial: optimize budget utilization to ensure every dollar spent resulted in meaningful impressions. By dissecting the existing campaigns, we identified areas for improvement, eliminated redundancies, and fine-tuned targeting parameters.

Continuous Optimization: Targeting Relevance and Click-Through Rates

In the fast-paced world of ad management, stagnation is the enemy of success. Recognizing this, we made continuous optimization a cornerstone of our strategy. Keyword research and ad copy were fine-tuned weekly to ensure the most relevant audiences saw Axiom’s ads. The focus was driving traffic and increasing the click-through rate (CTR), a vital metric reflecting any PPC campaign’s effectiveness.

Beyond Ads: Responsive Landing Pages

While effective ads are essential, they’re only part of the equation—the user experience after clicking on an ad is equally crucial. We create responsive, personalized landing pages with clear, targeted messaging to address this. Our landing pages were visually appealing and optimized for conversions, ensuring visitors were likelier to take the desired action, whether signing up for a trial or requesting a demo.

Open Communication and Ongoing Evaluation

Successful engagement campaigns aren’t a one-and-done deal; it’s an ongoing process that requires constant monitoring and adjustment. To ensure Axiom EPM’s efforts stayed on the right track, we implemented a system of regular reports, A/B testing, and weekly strategic meetings. This open communication allowed for the evaluation of goals and progress, making it possible to pivot and adapt the strategy as needed.

The Results: Axiom EPM’s Digital Transformation

The collaboration between Axiom EPM and Daylight was successful, kickstarting a digital transformation that significantly impacted their online presence and demand generation efforts. The optimized PPC campaigns saw increased impressions and higher click-through rates, translating into more quality leads. The responsive landing pages provided a seamless user experience, improving conversion rates.