Springbrook Software thrives on inspiration. Words that make government officials twitchy—like redundancy, security or efficiency—are the very ones that motivate Springbrook. They’re in the business of solutions, or—more precisely—government-specific, cloud-based software systems to help save time and money. Springbrook called on Daylight for a website redesign and better messaging to reach its audience, and align with a company rebrand.
New User Flow
To launch a new website, we first take a look at the overall web strategy and “user flow.” Working with content experts, we helped Springbrook re-map the user’s experience and build a site that’s friendly and intuitive.
We enlisted our friends at Conveyor, a local content strategy firm, and internal copywriter Catherine Needham to tackle content. Together we collaborated on a deep-scrolling homepage that highlighted key products, driving traffic into the core of the site—the software product pages.
Modern Design & Custom Art
Taking our cues from the new company branding, we applied a modern interface and built a series of custom graphics. The client was thrilled with how well we translated the new branding guide into the website design.
We took the design a step further by ensuring the new vector art would scale responsively in the browser with crystal clarity for high-resolution screens. We also helped by art directing photography and image editing to complement the graphics.
By building the site using the FUEL content management system, we provided Springbrook the power to both edit and update the site. We also built a new resource section with six resource libraries to provide even more customer support. This meant the Springbrook team could meet audience needs beyond their product base, positioning themselves as a thought leader and trusted resource.
Daylight’s initial planning identified one key goal of the site—conversion. Because site visitors wouldn't actually purchase the Springbrook product on the site, we integrated a comprehensive quote request system that fed directly into Salesforce. We then crafted beautiful quote request pages with a single message leading to the forms and clear calls to action throughout the site.
"We asked for a website. We got a business generating machine." - Bert Lowry
In addition to the modern upgrade, a major underlying element of the redesign project was a goal of attracting investors. Not long after the site launch, the website (along with Springbrook's software and amazing team of course) attracted Accela, a larger business, that has since acquired Springbrook. We consider that a job well done.
Words We've Heard
“A complete, from the ground up, redesign of our corporate website was a huge undertaking. I can’t image how we could have done it with anyone but Daylight Studio. Capable, professional, and a dream to work with. And we got a site that exceeded our wildest hopes. We asked for a website. We got a business generating machine.“
Director of Marketing
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