Trinchero: Building a Learning Platform for Its Sales Teams
Trinchero Family Estates has selected Daylight to design and build a new learning management system to train the people who sell its wines.
TFE’s portfolio spans dozens of brands, and keeping sales teams and distributor partners up to date on all of them is a big job. The new learning platform will start with TFE’s own sales team, then expand to the thousands of distributor representatives who carry TFE’s wines across the country.
Daylight is building the system to handle that complex world. A flexible structure will connect sales reps to distributors and regions, so managers can see exactly who is learning what. Administrators can build modules, courses, and curricula, assign them to companies or individuals, and track progress through detailed reports on completions, scores, and activity. Students will get a simple, welcoming experience, with brand courses they can take on any device, report cards, and reminders that keep them on track.
TFE’s brands are as varied as they are popular, and sales reps need to know each one well. A great learning platform makes that easy, and gives TFE’s leaders real insight into how their teams are growing.
Shawn MannCEO, Founder, DaylightEditor’s Note: The platform went on to host courses on brands including Sutter Home, Napa Cellars, SeaGlass, Charles & Charles, Folie à Deux, Joel Gott, Taken, Bandit, and Tres Agaves, along with in-depth courses like Napa Valley Rocks.
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