Trinchero: Bringing Five Brands to Life Online
From Sierra Foothills tradition to a modern take on wine, the Trinchero Family Estates portfolio is full of distinct personalities. Over the past year, Daylight has designed and built new websites for five of them: Montevina, Folie à Deux, Bravium, Ménage à Trois Vodka, and Fre.
Each brand got a site built around its own character. Montevina’s site celebrates its Amador County roots, and Folie à Deux’s playful, artful identity comes through in every detail. Bravium’s site shows off its California coastal wines, Ménage à Trois Vodka brings the fun of the Ménage à Trois family to spirits, and Fre introduces wine lovers to its alcohol-removed wines.
TFE trusts us with brands that each have their own voice, and that’s the fun part. Our job is to make every site feel unmistakably like its brand, while giving TFE one reliable system to run them all.
Shawn MannCEO, Founder, DaylightBehind the scenes, every site runs on FUEL CMS, the content management system Daylight developed, so TFE’s brand teams can update wines, recipes, and news themselves. A shared foundation also makes it easier for TFE to manage a growing family of sites while letting each brand look and feel completely its own.
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