Daylight Studio
UX Strategy

UX Strategy

Signing up, making a purchase, spreading a message, learning something new—whatever action you want your audience to take, we’ll make sure it happens.

Whether you know your users inside-out, or are looking for guidance about entering a new market, the strategists at Daylight are ready to help you achieve your UX objectives. Between user personas, experience mapping, wireframes, and information architecture, we dig deep to determine a comprehensive strategy for a digital platform that will convince and delight your user audience.

Throughout the process, we pay close attention to users’ conscious and unconscious needs, working toward a layout and tools that close the gap between your brand and your audience. In contrast to tedious and wasteful approaches to UX strategy based on guesswork and endless iteration, our method shapes your platform around your content, with all functionality included from the very beginning.

Areas of Expertise

  • UI/UX Research
  • Wireframes
  • User Personas
  • Experience Mapping
  • Information Architecture

Reinventing The Online Learning Experience for Torres

Winemaking requires tossing out old assumptions, and that’s exactly what Daylight did when approached to create a new wine education course for the Torres brand. We built the new experience to be optimized across devices, including mobile and tablet and eschewed the traditional, passive course approach for a dynamic and interactive learning experience.

View Case Study

Case Study - Torres Course

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