BlackRapid: Partnering with Hornall Anderson on a New Website
Daylight is excited to partner with Hornall Anderson to create a new website for BlackRapid, the Seattle company behind the original camera sling.
BlackRapid’s straps, bags, and accessories are built around a simple idea: keep your camera at your side and ready, so you can tell your story and capture your moment. The brand has a passionate community of photographers, from wedding and sports shooters to travelers and everyday creators, and its new website is designed to celebrate them as much as the products.
BlackRapid makes gear that helps photographers get the shot, and its community is full of great stories. We’re excited to team up with Hornall Anderson to build a site that brings the products and the people together.
Shawn MannCEO, Founder, DaylightHornall Anderson is leading BlackRapid’s brand and visual design. Daylight is contributing to the digital strategy and wireframes, then leading development. We’ll build the site on FUEL CMS, our content management system, connected to BlackRapid’s NetSuite platform for e-commerce. Shoppers will be able to browse products and filter by the things that matter to them, from camera type and body type to how they shoot, then buy online or find a nearby dealer. Community features will spotlight BlackRapid’s photographers, events, news, and videos, and BlackRapid’s team will be able to manage all of it themselves.
Planning a project like BlackRapid’s?
Tell us what you’d like to build. We’ll get things started.
