BlackRapid: Launching Its New Website with Hornall Anderson
BlackRapid’s new website is live. Designed by Hornall Anderson and developed by Daylight, the site brings the products and community of the maker of the original camera sling together in one place.
Big, full-width photography from BlackRapid’s photographers leads the experience, with featured images and videos rotating across the homepage. Shoppers can browse straps, bags, and accessories and filter by camera type, body type, and shooting style. Each product page features lifestyle images, specs, pro reviews, and a persistent add-to-cart bar. Purchases flow through BlackRapid’s NetSuite e-commerce system, and a dealer locator helps customers find local, online, and international retailers.
BlackRapid’s photographers are its best storytellers, and this site gives them the stage. Working with Hornall Anderson, we built a site where BlackRapid’s community and its store work as one.
Shawn MannCEO, Founder, DaylightThe site also celebrates the people who use BlackRapid gear. Ambassador profiles showcase the photographers behind the images. An events section lets visitors add events to their calendars, and news and video sections keep the community connected. The responsive design adapts to desktops, tablets, and phones, so photographers can explore on whatever device is in their hands. Built on FUEL CMS, the site gives BlackRapid’s team easy control over products, stories, and events.
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