Client Stories

Creating new market opportunities for Rogue Shred

A white truck driving down a road with mountains in the background

If you live in Southern Oregon, you may have already noticed the white trucks of Rogue Shred,  mobile disposal vehicles that bring industrial shredding and security to those places where it’s needed most. Their new website is the latest digital experience we’ve launched for Rogue Waste Inc, their parent company dedicated to creating innovative services and products designed to help minimize the environmental impact on Southern Oregon and the world.

Shredding paperwork is not often thought of as sexy work. It isn’t fancy or flashy, but it is essential and for many businesses, legally required. We at Daylight are consistently educating ourselves in the latest digital security challenges, and we understand the importance of getting rid of personal data, whether it is in physical form or not. Document destruction and protecting your confidential information is Rogue Shred’s passion and primary mission. Not keeping their full range of document destruction services for businesses and residents a secret was ours.

When Rogue first came to us asking for help to streamline their customer experience, we understood the need to create an easy interface to find services offered. We noticed that while their document destruction division was an independent business entity, it seemed buried in the shadow of Rogue Disposal & Recycling’s main website. We pulled the brands apart and redesigned a standalone experience for Rogue Shred.

Initially, we began mapping the customer journey, understanding what experiences, services and features their customers expected as they engaged with the brand. From there we created a marketing and brand architecture strategy that would align with Rogue Disposal and Recycling but also help Rogue Shred stand firm on its own and fill specific needs in their marketplace. Our team created a B2P conversion-focused user experience aimed to increase and convert website traffic, as well as encourage customer engagement.

Now, Rogue Shred can nurture all the new market opportunities created by having their own digital home. Their business and residential services as well as their industry solutions have been brought out and highlighted on the new website.

We have truly enjoyed partnering with Rogue Shred and the rest of the Rogue family. Their values, environmental awareness, and support for their community are just as top notch as their services! Please head over to the site, drive around a bit, and see for yourself at Rogue Shred.


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