We’re thrilled to share that Daylight has teamed up with Napa Cellars to launch a new website for the Napa Valley winery. In the midst of a complete branding refresh, Napa Cellars hoped the new site would not only bring their new brand to life but increase wine sales by making it easy to purchase bottles and plan tastings. As their last website was built 2004 – they were also in need of some structural updates to simplify the wine buying experience for users.
With strategic and straightforward calls to action implemented across the site, it’s now easier than ever for customers to purchase wine. Another bonus of the new site: they have three pages dedicated to educating site visitors on the brand’s story. Here you can learn about Joe Shirley, the head winemaker, and their beautiful estate vineyards.
Post-launch, the brand has achieved their goals for the site. They have the perfect place for their website visitors to fully experience “classic” napa and can get a deeper sense for where the wine comes from, and most importantly, they’ll have no difficulty filling their carts with delicious wine!