SheerID: Redesigning SheerID.com, Starting with a New Homepage
Following a successful audit and strategy phase, SheerID has selected Daylight to redesign and develop SheerID.com.
The strategy work gave both teams a clear picture of what the new site needs to do: speak directly to the brands SheerID serves, guide each audience along the right path, and support the company’s growth. Now Daylight is putting that plan into action.
Rather than waiting for one big launch, we’re taking an iterative approach. The first release will introduce a new homepage and a redesigned mega-menu that makes it easier for every visitor to find what they need. From there, new pages will roll out steadily as their content and designs are approved, so SheerID sees results sooner and each release builds on what we learn from the last.
Behind the scenes, Daylight is revising the sitemap based on our SEO recommendations, implementing an updated UI system, and designing and building new page layouts within SheerID’s existing WordPress site. We’re also handling third-party integrations and redirects so that search rankings and existing traffic carry over smoothly. The two teams work together in weekly sprints, keeping the project moving quickly and transparently.
The audit showed us exactly where the opportunities are, and the iterative approach lets SheerID start capturing them right away. Launching the homepage and navigation first puts the biggest improvements in front of visitors quickly, and every release after that makes the site a little stronger.
Shawn MannCEO, Founder, DaylightStay tuned for the new SheerID.com.
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