SheerID: Partnering on a Website Audit and Growth Strategy
Daylight is excited to announce a new partnership with SheerID, the Portland-based leader in identity marketing. SheerID’s platform lets brands instantly verify that a customer is a student, teacher, member of the military, first responder, or part of another community, so they can offer exclusive discounts with confidence. Some of the world’s best-known brands rely on SheerID to reach these audiences.
SheerID is growing fast, and its website needs to keep up. As the company scales, SheerID.com has to work as a true demand and lead generation engine. That means speaking clearly to the brands SheerID serves, guiding them toward conversion, and giving the marketing team the landing pages and reporting it needs to measure every campaign. At the same time, the site attracts a large consumer audience looking for the latest deal, and those visitors need a clear path of their own.
Daylight’s engagement starts with a comprehensive audit and strategy phase built around one central question: can the existing website become the growth engine SheerID needs, or would starting fresh be the better path? To answer it, we’ll dig into SheerID’s audiences, buyer journey, content, SEO and paid search performance, analytics, and site speed. We’ll also look at how the website connects with the rest of SheerID’s marketing technology, including Salesforce and Marketo. The audit will lead to clear insights, a prioritized strategy, and a plan for what comes next.
SheerID has built something genuinely valuable for brands and the communities they want to reach, and the website should tell that story as well as the product delivers it. Before we design anything, we want to understand exactly how the site connects to revenue and to the people SheerID serves. That’s how you build a website that grows with the business.
Shawn MannCEO, Founder, DaylightWe’re excited to work with a fellow Portland company and look forward to sharing what we learn.
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