CABBI: Becoming Boutique Hotels of California
The California Association of Boutique & Breakfast Inns is entering an exciting new chapter as Boutique Hotels of California (BHC), and Daylight is bringing the new brand online.
The new name reflects who the organization is today: a curated collective of California’s most inspiring boutique hotels, united by a passion for creativity, authenticity, and unforgettable guest experiences. The rebrand changes more than the name. It redefines the organization’s voice and visual identity to match its modern mission.
We’ve worked with this organization since it was CABBI, and seeing it step into this new identity is exciting. The reskin gets the new brand in front of travelers right away, and the full redesign will take it even further.
Shawn MannCEO, Founder, DaylightTo introduce the new brand quickly, Daylight is reskinning the existing website with Boutique Hotels of California’s new name, look, and voice. It’s the first step in a bigger plan: a complete redesign of the website, already underway with Paper Moon Creative, to give BHC a digital experience built entirely around its new identity.
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