AI Business Transformation in Design: How Our AI-Driven Agency Uses AI in Daylight’s Brand Refresh

The Evolution of Design in the AI Era

At Daylight, we’ve been at the forefront of digital innovation since 2002. As technology evolves, so do our design processes. Today, we’re experiencing a significant shift driven by artificial intelligence, revolutionizing how we approach creative work with AI tools becoming invaluable partners in our design toolkit.

Our recent brand refresh project has given us the perfect opportunity to integrate AI consulting services and tools into our workflow. The results? Faster ideation, more thorough exploration, enhanced customer engagement, and ultimately, better design outcomes for both our brand and our clients. This is what it means to be an AI-driven agency in today’s digital marketing landscape.

AI Technology and Design Tools Transforming Our Creative Process

Our design team has been experimenting with several AI-powered tools that have significantly enhanced our workflow and are driving our digital transformation further, faster. Here’s a look at how we’re leveraging these technologies as part of our AI strategy to deliver better results for business leaders:

Typography Made Simpler with Typescale

Creating a cohesive type system has traditionally been a time-consuming process involving manual calculations and endless adjustments. With Typescale, we’re building clean type systems rapidly by:

• Testing multiple font pairings simultaneously
• Creating balanced hierarchies with mathematically-sound ratios
• Establishing a solid foundation for our typography that maintains harmony across all touchpoints

This tool has transformed what used to be hours of work into a streamlined process that allows us to focus on the nuances that make typography truly impactful.

See how quickly you can create a robust type system at typescale.com.

Color Exploration Accelerated with Coolors

Finding the perfect color palette that aligns with brand values while meeting accessibility standards can be challenging. Coolors has revolutionized our color selection process by allowing us to:

• Explore numerous palette variations quickly
• Lock in colors that work while continuing to iterate on others
• Rapidly test different color combinations until we find the right emotional resonance

This tool doesn’t replace our designers’ expertise — it amplifies it by removing technical barriers and expanding creative possibilities.

Try creating your own color palette on Coolors.com.

Ensuring Accessibility with A11y Color Contrast Checker

Inclusive design isn’t optional — it’s essential. The A11y Color Contrast Checker has become a critical part of our workflow, helping us:

• Verify that text and background color combinations meet WCAG standards
• Test color pairings across different contexts and sizes
• Ensure our designs are accessible to all users without compromising aesthetic quality

This commitment to accessibility aligns with our core value of “Doing Good” by creating purpose-driven solutions that foster positive, inclusive outcomes.

Already working in Figma for your designs? Test and learn about color contrast and digital accessibility standards by adding the A11y Color Contrast Checker plugin.

Refining Content with AI Language Models

When working through complex branding concepts, sometimes finding the right words can be as challenging as creating the visual elements. We’ve been using advanced language models like Claude and ChatGPT to:

• Draft initial brand statements and taglines when we need fresh perspectives
• Refine messaging to ensure it aligns with our brand voice
• Review content for consistency and clarity

These tools serve as collaborative partners in the ideation process, helping us overcome creative blocks and explore new directions.

The Real Value: Enhanced Strategic Thinking

The most significant benefit of incorporating AI into our design workflow isn’t just the time saved — it’s how these tools create space for deeper strategic thinking. By automating repetitive tasks and providing quick iterations on initial concepts, our AI systems enable our designers to focus their energy on:

• Understanding client challenges at a deeper level through data analysis
• Developing more thoughtful, strategic design solutions that drive market growth
• Refining concepts with greater attention to detail and personalization
• Creating more meaningful connections between brand and target audience
• Implementing AI-powered solutions that deliver measurable results

Finding the Right Balance: Human Creativity + AI Efficiency for Maximum Value

As we continue to integrate AI tools into our processes, we maintain a clear perspective on their role in our AI marketing strategy. These tools don’t replace human creativity — they enhance it and drive business value. Our AI-driven agency approach follows these principles:

1. Use AI to handle repetitive or technical tasks and streamline content creation
2. Leverage AI technology to explore more design options quickly
3. Apply human judgment to evaluate and refine AI-generated suggestions
4. Focus our creative energy on strategic thinking and developing unique solutions
5. Implement AI systems that enhance customer experience and engagement

This balanced approach ensures we deliver work that feels distinctly human while benefiting from the efficiency and capabilities that AI provides, creating a more innovative design process.

What This AI Business Transformation Means for Our Clients

For businesses working with Daylight as their digital product, strategy or AI consulting services partner, our integration of AI tools translates to:

• More thorough exploration of design possibilities through AI-powered ideation
• Faster turnaround on initial concepts and improved time-to-market
• Higher quality deliverables that maintain the human touch while leveraging AI technology
• Greater focus on strategy and measurable business outcomes
• Improved accessibility and inclusivity in all designs through AI-enhanced personalization
• Enhanced marketing efforts that drive real business growth
• Data-driven decision making that optimizes the customer journey

Looking Forward: The Future of AI in Design

As an AI-driven agency, our journey with AI tools continues to evolve with every project. The emerging technology landscape is constantly advancing, and we’re committed to staying at the cutting edge while maintaining our focus on creating meaningful digital experiences that drive business value.

The future of design isn’t about choosing between human creativity or artificial intelligence — it’s about finding the perfect harmony between the two. At Daylight, we’re embracing this new era of design as an AI-driven agency, where AI amplifies our creative capabilities and helps us deliver even more impactful solutions that optimize our clients’ customer experience, marketing efforts, and overall growth.

Ready to explore how AI-enhanced design could transform your brand or optimize your business’ workflow? Contact our team to learn more about our AI strategy and approach.