Strategy & Planning
Trusted expertise across
the digital lifecycle
Whether launching a new experience or defining your go-to-market plan, our tech-savvy marketers and strategists guide your digital innovation, delivering value through pragmatic problem-solving, personalization, and strategic roadmapping.
With a deep dive into their digital properties, internal processes, and customer journeys & lifecycles, Daylight translated Aurea’s executive vision into a cross-platform user experience.
What and How
Working closely with you to craft top-tier digital experiences by clarifying goals and aligning on outcomes.
Experience Mapping
Our strategists begin with lifecycle experience mapping, integrating design thinking and audience empathy. This collaborative process ensures every output aligns with business goals, user needs, and technological feasibility.
Data Analysis
Our process includes in-depth data analysis fueled by competitive research and KPI alignment, which informs our strategic decisions and recommendations. We translate insights and turn opportunities into actionable plans.
Technology Scalability
We create scalable solutions across every digital touchpoint by leveraging emerging platforms and technology. We align fast on tech strategies and optimization efforts critical for digital transformation and sustained growth.
Strategic Roadmapping
A proactive and dynamic process, we work closely with you to respond to evolving market dynamics, capitalize on opportunities, and achieve sustained digital success through short and long-term planning and execution.
Expertise
- Brand Strategy
- Product & Website Strategy
- Executive Planning
- Tech Analysis & Strategy
- Strategic Business Insights
- Lifecycle Marketing Strategy
- SEO & Content Strategy
- Design Systems
- Roadmapping
- Project Management
- User Research & Testing
- Tracking & Data Analytics
Work with Us
For over 20 years, top companies have trusted Daylight for digital innovation. Together, we create and scale digital solutions that drive growth and deliver long-term value.
INDUSTRIES
B2B & B2C Technology
Wine & Spirits
Waste & Recycling
Rogue Waste, Apex Recycling & Disposal, Pride Disposal & Recycling, Hillsboro Garbage, D&O Garbage & Recycling, Sanitary Service Company, Waste Connections
Travel & Tourism
Visit McMinnville, CABBI, California Hotel and Lodging Association, Coeur d’Alene Resort, The Wallace Inn, Indian Head Casino, Travel Oregon, Willamette Valley Wineries Association