Breathing fresh life into CDA Resort’s online identity with a modern website

When The Coeur d’Alene Resort moved to update its website, the Daylight team created a fresh redesign from the ground up that works equally well on any device. The client knew from research that its customers today may visit cdaresort.com first on mobile devices, then on a tablet, before finally perhaps on a laptop.

Site Audit Research

With more types of devices browsing the Web every day, we wanted the site to perform well regardless of the technology used. As part of our research phase, we conducted a complete site audit. We found things to refresh and things to replace. We added new ideas and updated content for multiple screen sizes.

Fuel CMS Managed

By building the site over the FUEL content management system, Daylight gave the client’s marketing team the power to update the text, promotions and images, without Daylight assistance or technical training.

Mobile Optimized For Travelers

The result is that every page displays and reads beautifully on smartphones and tablets, as well as full-size computers. In addition, Daylight integrated CDA Resort’s social media strategy with the new site, letting visitors share and connect with the latest information, promotions, and feedback.

Daylight finds solutions to accomplish our goals and fit within our budget.

Results That Speak For Themselves

Since its launch in April 2013, the new site has increased visits by 25% as well as time spent on the site. Mobile and tablet traffic exploded by up to 75%. And most importantly, the Resort is seeing 40% more online reservations since the redesign.

22% Site Visit Increase

55% Mobile Traffic Increase

74% Tablet Traffic Increase

The creative work done by Daylight is always exceptional. Whenever we have new ideas and concepts to apply online, the team at Daylight never says never. They find a solution to accomplish our goals and fit it into our budget.

Andy Mackimmie

Head Golf Professional, PGA
Coeur d’Alene Resort