RootX’s Digital Evolution: A Website Built for Engagement and Growth

At Daylight, we’re all about crafting digital experiences that drive business outcomes. Today, we’re excited to unveil our latest launch: the newly redesigned RootX website. RootX, an industry leader in root control solutions, now has a digital platform that reflects its decades-long reputation for effectiveness, trustworthiness, and innovation.

A Website Rooted in Strategy

RootX has a strong market presence, built on a 30-year legacy of providing municipalities, plumbers, and homeowners with a proven solution for keeping pipes clear of roots and grease. However, while their brand was well-established, their digital presence had room to evolve. That’s where Daylight came in.

We partnered with RootX to craft a website that:

• Drives revenue through eCommerce by optimizing product pages and streamlining the purchase process.
• Empowers self-service with clear educational content, product knowledge, and support tools.
• Enhances user engagement with intuitive navigation, dynamic content, and a seamless browsing experience.
• Supports the RootX sales team with better product discovery tools and lead conversion pathways.

The result? A digital experience that informs and converts, making it easier than ever for RootX customers to find solutions, make purchases, and get support.

Modern Design That Builds on Brand Heritage

The new RootX website showcases a complete design overhaul while remaining true to their established brand identity. Our design team created a visual experience that leverages their existing brand colors in fresh, innovative ways. The result is a modern, responsive design that ensures a seamless experience across all devices. By building upon RootX’s established color palette, we’ve created a site that feels familiar to returning customers and compelling to new visitors. The clean interface reflects RootX’s forward-thinking approach while maintaining the brand recognition they’ve worked hard to establish.

Bringing the RootX Brand to Life Online

Through strategic discovery, we uncovered key elements of the RootX brand that shaped the new site’s architecture and content.

Key Differentiators That Set RootX Apart:

• Pipe Flow Experts – Decades of experience in root control solutions for municipalities and plumbing professionals.
• Proven Results – EPA-accepted and trusted across the U.S., Canada, and Australia.
• Cost-Effective – A long-lasting alternative to frequent mechanical cuttings.
• Environmentally Friendly – A non-caustic, non-fumigating solution tough on roots but safe on pipes and sewer systems.

These differentiators are now front and center, woven into the site’s messaging to build trust and clearly communicate RootX’s value.

A User-Centric Approach to Content and Design

RootX.com isn’t just a facelift—it’s a fully optimized digital experience built for its users. The new website prioritizes:

• Education – Top-of-funnel content that introduces visitors to root control solutions.
• Information – Product pages that clearly communicate value, benefits, and real-world success stories.
• Engagement – A conversion-focused design that makes it easy for users to find what they need and take action.
• Support – A robust knowledge base and self-service tools for customers seeking guidance.

The robust support section we developed includes FAQs organized by use case and product, making it simple for customers to find answers to their specific questions. The resource section offers video tutorials, articles, quick-start guides, and case studies. Customers and sales managers can quickly narrow down resources using intuitive filters based on use case, product, and resource type. This self-service approach enhances customer satisfaction while reducing the support burden on the RootX team, allowing them to focus on growth initiatives rather than routine inquiries.

Understanding that RootX serves multiple customer segments, we designed targeted conversion pathways for homeowners, municipalities, plumbers, and property managers. Each customer type now experiences a journey tailored to their specific needs. Homeowners find straightforward product selection tools and DIY guides. Municipality stakeholders access case studies and compliance documentation. Plumbers can review technical specifications and application instructions, while property managers can easily find bulk ordering options.

From refined brand messaging to an intuitive, mobile-friendly experience, every site element was designed to strengthen RootX’s digital presence and support business growth.

See the New RootX Website in Action

We’re proud of what we’ve built with RootX and even more excited about what’s ahead. Explore the new site at RootX.com and experience the new site firsthand.

At Daylight, we specialize in turning strategic insights into powerful digital experiences. If your brand is ready for a digital upgrade, let’s talk.