Gordy’s: Launching Its New Website
Gordy’s Lakefront Marine’s new website is live. Designed and developed by Daylight, the site brings one of the Midwest’s most beloved boating destinations online.
Gordy’s story began in 1955, when Gordon “Gordy” Whowell started a seasonal boat ride and rental business on Wisconsin’s Geneva Lake. Three generations later, the Whowell family has built Gordy’s into much more than a dealership. It’s a full-service marina with boat sales, service, storage, and rentals, a ski and wakeboard school, a pro shop that’s home to the famous Gordy Gear, and The Boat House, a lakeside bar and restaurant.
Gordy’s found Daylight through our work for Hagadone Marine Group in Coeur d’Alene, Idaho, and reached out to see what we could do for them.
Gordy’s isn’t just a place to buy a boat. It’s where families spend their summers. We wanted the website to feel like a day at the lake, and to make it easy for every visitor to find their way to the water.
Shawn MannCEO, Founder, DaylightThe new site captures the whole Gordy’s experience. Rotating homepage features and video set the scene on the lake, and an interactive timeline on the About page tells the story of the Whowell family and more than 55 years of Gordy’s. Boaters can browse new and pre-owned boats, meet the sales team, pick up tech tips, and learn about service, storage, and the marina. Visitors can also shop the pro shop and check out the menu at The Boat House, and connections to Gordy’s social channels keep the community engaged all season long.
Planning a project like Gordy’s’?
Tell us what you’d like to build. We’ll get things started.
