Meadow Outdoor Advertising: Rebuilding Its Operations System for the Web
Daylight is taking on its biggest project yet with Meadow Outdoor Advertising: replacing the company’s FileMaker Pro database with a custom, web-based system that will power nearly every part of the business.
Meadow manages more than 1,200 high-traffic billboards in rural and urban markets across six western states. Behind each board is a lot of information: structures, leases, inventory, contacts, customers, contracts, artwork, production, and invoicing. For years, Meadow has tracked all of it in FileMaker Pro, but the business has outgrown it. Salespeople can’t easily access the information they need, and many tasks still depend on manual work and spreadsheets.
Daylight is rebuilding the system from the ground up using modern web technologies and FUEL CMS, Daylight’s own open-source content management framework. Meadow’s team has already done substantial work modeling its data, which gives the project a strong head start. Daylight will build the system in small, frequent releases, starting with the backbone of the business, leases, structures, contacts, and customers, then expanding to contracts, invoicing, and payments. Weekly check-ins will keep both teams aligned.
Meadow’s business runs on information, and it deserves a system as dependable as its people. This is exactly the kind of work we love: untangling complex processes and turning them into tools that make every department’s day easier.
Shawn MannCEO, Founder, DaylightAt the same time, Daylight is analyzing the search performance of Meadow’s website and adding a blog and new content templates to help more advertisers find Meadow online.
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