Krista specializes in social media strategy, campaign planning, content creation and curation, community-building and engagement through various social media channels. Her social media agency experience includes brands in the food/restaurant, CPG, nonprofit, retail and entertainment industries. Krista loves storytelling, a great Instagram filter, well-crafted copy, a good dirty joke, dark chocolate and a strong cup of coffee. Outside of the office, you can find her exploring Oregon with her husband and 12-year old “pup”, taking photos, and hunting for good eats.
What motivates you to succeed at your job?
I dislike mediocre work, so I do everything in my power to avoid that. Smart work is my mantra.
What is the most valuable tip you’ve received about your career?
Don’t be afraid to start over. Project. Career. Life. Everything.
Where do you go to escape Portlandia?
Santa Monica, my hometown for 12 years. Or anywhere where the sun doesn’t take a 6-month sabbatical every year… Hey, vitamin D is important.